Picking the best smartwatch in 2025 is more complicated than it looks. They’re stuffed with features, and you might end up overpaying for a watch you don’t need, or saving money on a watch that doesn’t fit your lifestyle.
However, whatever end of the scale you’re on, all smartwatches are super useful: they can help you track your exercise, monitor your heart rate, reduce stress, navigate, pay for things, find your phone, stay in touch with loved ones, and plenty more besides.
If you’re on iPhone or Android, your choices will be limited accordingly to watches that work with those ecosystems, unless you go for a system agnostic alternative such as the best Garmin watches. But if you haven’t made the commitment or you’re open to switching, a great Apple Watch, Samsung, or Pixel can make for an enticing reason to jump ship.
We’ve tested every model here extensively to bring you expert picks in every category. So if you’re looking for a new smartwatch to kick off your 2025 fitness push, here are the best ones available right now.
Despite the upgrades of the Series 10, the Apple Watch Ultra 2 remains the best smartwatch on the market. It’s got an incredibly rugged design, brilliant battery life, and a vibrant display. Just remember you’ll need an iPhone to use one.
WHY APPLE WATCH SE — All the essentials to help you be motivated and active, keep connected, track your health, and stay safe. watchOS 11 brings more intelligence, personalization, and connectivity. With features like Fall Detection and enhanced workout metrics, Apple Watch SE is an incredible value.
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